Jim Decicco is the oldest Brother and CEO of Kitu Life Incorporated the company that brought you Super Coffee, Super Creamer, and Super Espresso. Prior to taking the beverage world by Storm Jim was a member and Co-Captain of the Colgate University football team. His time in the corporate world was a short lived three months after college before he stepped into the world of entrepreneurship. His company topped the 1 million dollar sale mark in 2017, and was recently featured on Shark Tank where they valuated the company at 50 million dollars. Although the company was not able to obtain funding from Shark Tank Jim and his brothers have obtained 18 million dollars in venture capital funding and they have been named as members of the Forbes 2019 30 under 30. On top of running his start up Jim is an avid fitness enthusiast, philanthropist, and podcast guest.
I met Jim when he came and spoke at George Washington University while I was getting my MBA there. I walked up and introduced myself to Jim after the talk he gave because I was so impressed by his energy. It’s not wonder his super coffee product is quickly taking the world by storm. Every bottle contains a little bit of the amazing energy Jim and his Brothers possess. I’ve been fortunate enough to maintain a friendship with Jim since that day and he’s the type of guy you just want to sit down and have a cup of coffee with. I know my listeners will enjoy the message he gets out and this episode is jam-packed with wonderful tidbits of advice.
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